Privacy Policy
Privacy Policy
Last Updated: August 2025
Tones Digital LLC (DBA Ojos) (“Ojos Magic,” “we,” “our,” or “us”) operates [ojosmagic.com] (the “Site”). This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit or purchase from the Site. It also describes your rights under applicable U.S. privacy laws, including the California Consumer Privacy Act (CCPA/CPRA).
1. Personal Information We Collect
When you use our Site, we collect the following categories of personal information as defined under California law:
| Category of Personal Information | Examples | Purpose of Collection | Categories of Third Parties Shared With |
|---|---|---|---|
| Identifiers | Name, email address, phone number, shipping/billing address, IP address | Fulfillment of orders, customer support, marketing | Payment processors, shipping carriers, advertising partners, Shopify |
| Commercial Information | Purchase history, products viewed, cart activity | Process transactions, customer service, analytics | Shopify, logistics providers |
| Internet/Network Activity | Browsing history, referral URLs, device type, cookies, pixels | Site functionality, analytics, targeted advertising | Advertising partners, analytics providers (e.g., Google Analytics) |
| Payment Information | Credit card or debit card number | Complete transactions securely | Payment processors |
| Geolocation Data | Approximate location from IP address | Fraud prevention, regional offers | Analytics providers |
| Inferences | Preferences, interests from browsing or purchasing | Personalize experiences, targeted marketing | Advertising partners |
We may also collect information you voluntarily provide when contacting us for customer support.
Sensitive Personal Information
We do not collect or use Sensitive Personal Information (as defined by California law) for purposes other than those legally permitted, such as completing transactions, preventing fraud, or providing requested services.
2. How We Use Your Personal Information
We use your information to:
- Process, fulfill, and ship your orders
- Communicate with you about your purchases or inquiries
- Provide customer service and support
- Detect and prevent fraud or security incidents
- Improve and optimize our Site and marketing campaigns
- Deliver targeted advertising and promotions in line with your preferences
- Comply with legal or regulatory obligations
3. How We Share Personal Information
We share your information only with trusted third parties necessary to run our business, including:
- Service Providers: Shopify (our ecommerce platform), payment processors, shipping/logistics partners
- Analytics Providers: Such as Google Analytics to understand traffic and site performance
- Advertising Partners: To deliver relevant ads across the web
- Legal Obligations: If required to comply with law, subpoena, or enforce our rights
We do not sell your Personal Information for money. However, some of our advertising and analytics practices may be considered “sales” or “sharing” under California law.
4. Targeted Advertising and Opt-Out Rights
We may share information with third-party advertising partners to display personalized ads. Under some U.S. state laws (including California), this may be treated as a “sale” or “sharing” of your information.
- You may opt out of these activities at any time by visiting our [Your Privacy Choices] page (a permanent link is located in the footer of our Site).
- We honor the Global Privacy Control (GPC) browser signal. If your browser sends a GPC request, we treat it as an opt-out for the device and browser you are using.
5. Your Privacy Rights
Depending on your location, you may have the following rights:
- Right to Know: Request details about the categories and specific pieces of personal information we have collected about you.
- Right to Delete: Ask us to delete your personal information, subject to legal exceptions.
- Right to Correct: Request correction of inaccurate information.
- Right to Opt-Out: Direct us not to sell or share your personal information for targeted advertising.
- Right to Limit Use of Sensitive Personal Information: We do not use or disclose Sensitive PI beyond legally permitted uses.
- Right to Data Portability: Request your information in a portable, machine-readable format.
- Non-Discrimination: We will not deny services, charge different prices, or provide a lower level of service if you exercise your privacy rights.
To exercise these rights, please contact us at contact@ojosmagic.com. We will verify your request and respond within the timelines required by law.
6. Minors
Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from minors.
7. Data Retention & Security
We retain personal information only as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law (for example, tax and accounting obligations).
We use reasonable technical and organizational safeguards to protect your information against unauthorized access, use, or disclosure.
8. Third-Party Links
Our Site may include links to third-party websites. We are not responsible for their privacy practices. Please review their policies when you visit them.
9. Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in our practices or for other operational, legal, or regulatory reasons. Updates will be posted on this page with a revised “Last Updated” date.
10. Contact Us
If you have questions about this Privacy Policy, please contact us at:
Attn: Privacy Team
Email: contact@ojosmagic.com
